Before the sequel to “Aquaman” was released in China last month, Warner Bros. did everything it could to sustain the original movie’s success.
The Hollywood studio blanketed Douyin, the Chinese version of TikTok, with movie clips, behind-the-scenes footage and a video of an Aquaman ice sculpture at a winter festival in Harbin, a city in China’s northeast. It sent the franchise’s star, Jason Momoa, and director, James Wan, on a publicity tour in China — the type of barnstorming that had disappeared since the Covid pandemic. Mr. Momoa said China’s fondness for the first “Aquaman” was why the sequel was debuting in China two days before the U.S. release.
“I’m very proud that China loved it, so that’s why we brought it to you, and you guys are going to see it before the whole world,” he said in an interview with CCTV 6, China’s state-run film channel.
The big push didn’t work.
“Aquaman and the Lost Kingdom” has collected only about $60 million in China after a few weeks of release. That was nowhere near the 2018 original’s $90 million opening weekend in China on its way to a $293 million haul, accounting for a quarter of that movie’s $1.2 billion box office success.
The producers of the “Aquaman” movies are not the only ones finding that China has become a lost kingdom.
