PR to SKY, a premier global PR and marketing agency, has once again demonstrated its expertise in high-impact brand promotions. The agency managed the Nasdaq Tower campaign for Zycus, a global leader in AI-powered procurement solutions, marking the grand unveiling of Zycus’ innovative Agentic AI technology. This campaign captured the attention of industry leaders, investors, and global audiences at the heart of Times Square.
PR to SKY: Elevating Brand Visibility Worldwide
PR to SKY is renowned for crafting compelling brand narratives and executing large-scale promotional campaigns that maximize visibility and engagement. Specializing in digital PR, strategic media placements, and premium advertising solutions, the agency has become the go-to partner for businesses aiming to amplify their global brand presence.
Key Services Offered by PR to SKY:
- Nasdaq Tower Advertising – Showcasing brands on one of the world’s most prestigious digital billboards.
- Press Release Distribution – Syndicating announcements across major news platforms such as Business Insider, Benzinga, and AsiaOne.
- Strategic Media Placements – Securing features in top-tier publications to enhance brand credibility.
- Photo & Video Documentation – Providing professional photography and videography services to capture milestone moments.
- Customized PR Campaigns – Crafting tailored media strategies that align with business goals and target audiences.
With a strong presence in key global markets, PR to SKY has successfully executed high-profile campaigns for clients across industries, including technology, finance, healthcare, and real estate. The agency’s ability to blend creativity with data-driven strategies has made it a leader in the PR and advertising landscape.
Zycus Announces Agentic AI in Style
Zycus, a pioneer in procurement automation and AI-powered solutions, partnered with PR to SKY to unveil its latest innovation, Agentic AI, on the Nasdaq Tower. The showcase served as a powerful statement about the company’s vision for the future of procurement.
Unlocking Deep Value with Agentic AI
Zycus’s latest breakthrough, Agentic AI-powered procurement, is designed to reshape the industry. It introduces autonomous AI agents that drive deeper savings, streamline processes, and ensure compliance. Key features include:
- Autonomous Negotiation Agents: AI-powered tools that engage with suppliers to secure optimal terms and cost efficiencies.
- Merlin Intake: A smart intake and orchestration solution integrated with Microsoft Teams for seamless procurement management.
- Zycus Data Core: A sophisticated data intelligence platform that offers real-time analytics and total spend visibility.
By leveraging Agentic AI, organizations can achieve up to 20% cost savings and 60% faster procurement cycles, redefining efficiency in supply chain management.
Nasdaq Tower Campaign: A Symbol of Innovation
Unveiling Agentic AI on the Nasdaq Tower was a strategic decision, ensuring maximum exposure in one of the world’s most iconic advertising locations. PR to SKY meticulously planned and executed the campaign, aligning messaging, visuals, and timing with Zycus’s brand identity and objectives.
The Nasdaq Tower display featured high-definition visuals, captivating animations, and key messaging highlighting Agentic AI’s transformative capabilities. Reaching millions of viewers in Times Square, the campaign generated significant buzz across digital and social media platforms, reinforcing Zycus’s position as a market leader.
A Partnership Built on Excellence
The collaboration between PR to SKY and Zycus highlights the power of strategic PR in amplifying corporate announcements. PR to SKY’s ability to transform a product launch into a global media event sets a new standard for brand storytelling.
As businesses continue to navigate an increasingly digital world, PR to SKY remains committed to delivering innovative solutions that help brands stand out. From Nasdaq Tower campaigns to multi-channel media strategies, the agency empowers businesses to reach new heights.
