A new generation of artificial intelligence is poised to turn old assumptions about technology on their head.

For years, people working in warehouses or fast food restaurants worried that automation could eliminate their jobs. But new research suggests that generative A.I. — the kind used in chatbots like OpenAI’s ChatGPT — will have its biggest impact on white-collar workers with high-paying jobs in industries like banking and tech.

A report published Thursday by the Burning Glass Institute, a nonprofit research center, and SHRM, formerly the Society for Human Resource Management, stops short of saying the technology will do away with large numbers of jobs. But it makes clear that workers need to better prepare for a future in which A.I. could play a significant role in many workplaces that until now have been largely untouched by technological disruption.

For people in tech, it means they may be building their A.I. replacements.

“There’s no question the workers who will be impacted most are those with college degrees, and those are the people who always thought they were safe,” said Matt Sigelman, president of the Burning Glass Institute.

For hundreds of corporations, the researchers estimated the share of payroll spending that goes to workers employed in the 200 occupations most likely to be affected by generative A.I. Many of those jobs are held by affluent college graduates, including business analysts, marketing managers, software developers, database administrators, project managers and lawyers.

Companies in finance, including Goldman Sachs, JPMorgan Chase and Morgan Stanley, have some of the highest percentages of their payrolls likely to be disrupted by generative A.I. Not far behind are tech giants like Google, Microsoft and Meta.

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